CRM development
A well-designed CRM (Customer Relationship Management) system can help you completely transform the way you interact with your customers. It can improve efficiency, reduce costs and highlight new business opportunities, helping to expand your customer base.
The advantages of a unique CRM
Many businesses still manage their customer data on paper, in calendar entries, emails, or even Excel workbooks and Access databases. This results not only in more administration, but also slower business processes and more opportunities for errors.
However, a well-designed CRM system can dramatically improve the quality of customer contact and related services by making all the necessary information easily accessible and manageable in one place.
A CRM gives everyone in the company access to the same customer data, leading to less duplication and greater efficiency. It also helps to create better workflows, coordinating the work of partner departments. It automatically identifies opportunities and offers related services to customers, thereby increasing sales and customer acquisition effectiveness.
- Marketing area - Allows you to create relevant, personalised offers based on the data collected, and to determine a more accurate marketing ROI (return of investment).
- Sales territory - A CRM makes it easier to identify sales figures and further sales opportunities. It gives you real-time insight into the sales process, providing you with key information (e.g. active orders, invoices, service transactions...etc.).
Customized CRM development
We focus on specific business needs and processes, rather than ad-hoc or template solutions, to end up with a unique CRM system that encourages collaboration between different areas.
There are no 'extra fields', the interface is intuitive and intuitive, making it easy for employees to add new data, which is crucial as one of the main reasons for CRM systems failing is inconsistent use by employees.
We create a system that:
- allows you to add new users and devices without buying separate licences.
- integrates with all key systems and applications. For example, email platforms such as Outlook or Gmail, ERP and accounting systems, or even marketing automation platforms.
- directly integrates with social media platforms such as LinkedIn and Twitter.
- includes features that can be turned on and off, so it can be easily tailored to different business processes and other changes to business processes.
- allows you to create different dashboards for each department.
- allows individual access based on privilege levels.
- 24/7 secure access from any computer, tablet or smartphone.
- automatically adjusts to the size of the display (responsive).
- allows, for example, easy reporting at the touch of a button, segmentation of data, or even the creation of mailing lists for personalised email campaigns.
You can easily build a feed from your CRM and integrate it with web and mobile apps, so employees can easily access the latest data they need from anywhere.
Technology and planning
As an official Microsoft Partner, we primarily use Microsoft products and tools to develop your applications.
Our products are delivered with ASP.NET or C# code. We also combine the latest technical platforms for the back-end, including Microsoft SQL Server or Web Services. We also have many years of experience in JavaScript and AJAX solutions for the interactivity of applications and websites, and we work on MySQL and Oracle systems on demand.
While we place great emphasis on prior needs assessment, we know that it is almost impossible to answer all functionality questions in advance. That's why we keep in close contact with our partners throughout the project and involve them in the testing process, so that the end result is truly useful and tailored to the user's needs.
The starting point for a new CRM is always in the existing business processes, so a CRM project is also a great opportunity to think about which processes are working and which are not. Thanks to this step, the new CRM can now be built to accurately reflect and support the processes that really drive the business forward.
Another important aspect that comes up at the beginning of any CRM development project is the future. To ensure that CRM can grow with the business, we provide a range of options to meet changing technical, security and financial requirements. For example, we can easily switch from hosting our individual locally hosted CRM systems to a cloud-based solution. Furthermore, because we don't use any proprietary technology or plug-ins to create CRM, any Microsoft developer can make changes to the code, independently of us.